Importance of Google Business Listing in SEO

Google Business Listing

For any local business, it is required to have a Google Business Listing to increase business visibility. The important step in the local SEO strategy is to verify and claim to Google My Business Listing (GMB). The listing can increase the chances of showing up in Google’s Local Pack, Google Local Finder, Google Maps, and organic rankings in general which can increase organic traffic to that business. 

How Google Business Listing can impact a business?

In the modern world, everyone knows the benefits of SEO for a business but if any step is missing in the process can be a disadvantage for it. Google Business Listing is one of the key factors in any SEO strategy. For promoting a business on a local level or for doing a local SEO it is a must to create a Google Business Listing.

People nowadays have become lazy and do not want to put effort into anything. They want everything near them, they don’t want to search more and for this Google Business Listing can work for a business.

If a business is listed on google and has claimed a business page then it can be easily found by people. People can easily contact you through the details you mention on your business page. For building strong SEO through business listing it is required to optimize and update the content on a regular basis. 

“Precise Google My Business postings get 7x a larger number of snaps than those missing data and are 70% bound to draw in area visits”

How to get your Google Listing to rank High in Google?

Yes, you can rank your Google Business Listing to rank higher the same as your website rank for specific searches. To rank your business listing in google you must fill all the basic information and complete the listing so people can get every basic information which they need. 

Here are some details which a complete business listing must have

  •  Business Name
  •  Business Address
  •  Phone number
  •  Website
  •  Business Category
  •  Hours of Operation
  •  Business Description
  •  Photos

Google Business ListingFor many specific industries, there may be additional fields to fill out.

Things in a business listing that you should update more frequently to be on top in SERP. 

Collect and give the response to Google reviews

Don’t be afraid to ask the customers to give good reviews about your business. Many customers will be happy to provide good reviews about the excellent services given by you. If you have any negative reviews make sure to respond promptly and professionally. A negative review impacts more than many good reviews if not responded by the business.

Update your Google Business description and be specific about the services you offer and contain that in the description so customers can easily identify their interest. 

“Google research suggests that customers are 50% more likely to consider purchasing from businesses with a complete listing.”

Include photos that are relevant and of high quality. Google shows the customers, the photos of the business which are included in the listing. So try to include the photos which show your services in an easy manner.

GMB also offers a free website if a business does not have a website, it is a benefit for them to create a basis for free. You may include your logo, business description and other basic information which can describe the business. You can also post some sort of blog or article on this website. 

The business listing can also include social icons but it may take time to show on the search and needs a code to be included on the homepage of your website. You can also include an event, offer or deal which customer can see on your business page.