The Top Types of AI-Generated Content in Marketing - Best Practices, Examples & Tips!

By Rahul Kadam

Posted on August 08, 2024

What is AI Content Creation?

Generative AI content, also called AI-generated content, refers to any kind of textual or graphical content which is created using a technology called “Artificial Intelligence”. The process behind this is quite simple yet challenging!

As soon as any user enters any prompt in the form of a query to generate a piece of content, a tool’s algorithm starts analyzing the data, identifying the patterns & serving you content based on its pre-programmed set of rules or information fed. This content can be in multiple forms such as - articles, press releases, product descriptions, email templates, social media captions, Ad copies, video content, or even a piece of code for developers.

Top AI tools like Chat GPT and Gemini use advanced algorithms to analyze big chunks of data and can replicate even human-like writing styles to generate content that is relevant, engaging, and tailored as per what the user is looking for.

Due to its high scalability feature, marketers can streamline their content production workflows and optimize content performance with the help of data-driven insights.

Top Types of AI-Generated Content

1. Social Media Posts (60%)

The majority of content, being generated daily from almost all the AI-powered tools, includes content for social media posting. Captions, headlines, and 1-liners for the graphics are on the top searches. Almost 60% of marketers found it helpful while using AI for their social media content creation.

These AI tools are capable of producing compelling social media posts for specific platforms & target audiences, along with taking care of the optimization process as well.

2. Blog Posts (57%)

More than half of professional marketers found artificial intelligence tools useful for blog or article writing. When I was first introduced to AI, as a content writer myself, I had never thought that AI content generation would help me improve and strengthen my writing skills.

AI saves a lot of time for marketers by providing you with blog topic ideas, keywords to stuff, a table of contents, and where to put internal links within the content.

3. Product Descriptions (51%)

Earlier, marketers and advertisers found it difficult to describe every bit of their products, especially when the product terminology is a bit complicated!

With AI, 51% of marketers believe that these tools are very helpful for preparing compelling product descriptions. AI tools not only generate good product descriptions but also highlight key features, benefits, and unique selling points.

4. Emails (45%)

From generating business proposals and streamlining your SEO outreach process to job application emails and termination emails, artificial intelligence (AI) has got you covered. Especially, for email marketing people it is like a major helping hand in drafting personalized email subject lines and messages for their target audience. 45% of email marketers find AI tools their go-to source for desired content.

AI tools are capable of generating eye-catching subject lines, and different email copies for A/B testing. They can even suggest the best time of the day & best day of the week to send any particular email.

5. Images (30%)

Visuals are the most attractive and appealing thing amongst all types of content that is served online. AI technology can develop some impressive images and visuals that will surely complement your written content. However, only 30% of marketers believe that AI is useful for image generation, and hence there is still much more to be improved by AI tools.

6. Landing Pages (25%)

A landing has always been an effective way to drive traffic to your website and boost the conversions for your products/services. However many businesses underestimate the impact of the good or bad design of a landing page. Artificial intelligence can actually help you analyze how a user engages within the landing page.

Hence, 25% of professional marketers believe that AI-content generation tools can optimize landing page copy, layout, and design to maximize conversions and lead generation.

7. Ebooks (15%)

The second-last types of content generation are Ebooks! These online books are used to provide users with detailed insights on any specific topic and most probably generate new leads.

15% of marketers find AI tools useful in generating comprehensive ebooks and guides, offering valuable insights, research papers, and effective tips to educate and inform their target masses.

8. Whitepapers (10%)

Whitepapers are the least used type of content generated through artificial intelligence tools.

According to a survey, only 10% of marketers rely on AI tools when it comes to creating content for Whitepapers.

Whitepapers consist of unique insights and industry analysis on various subjects, and these AI-content generation tools may not have the creativity and defined set of rules to create a high-quality whitepaper. Hence, this seems to be a solid reason why only one-tenth of users find it helpful.

Future of AI-Generated Content

The growth trajectory of Artificial Intelligence (AI) in content creation suggests an increasing popularity and a more diverse user base. With the ease of access and availability at a low cost, AI tools will be utilized across multiple industries in the upcoming years.

We could also see some advancements in AI and no wonder if the tools start adapting natural language understanding, content personalization, and content optimization on their own.

However, it is important to note that professional marketers need to maintain a swift balance between automation and authenticity, ensuring that AI-generated content must connect with human audiences and aligns with their brand values.

Conclusion

In this blog, we covered a lot of information related to artificial intelligence tools, the top types of content generated from AI tools, and some of the popular and widely used tools as well.

Upon analyzing various aspects, it is crystal clear that AI-generated content offers marketers and leading digital marketing companies a powerful toolkit to streamline content creation for their clients, give a personalized touch to the content, and drive results in today's competitive landscape.

Hence, by embracing AI technology and using it in ethical ways, businesses can create more effective marketing campaigns and achieve their business goals more efficiently and effectively.

Expertise

A group of knowledgeable professionals who possess industry expertise work together as a prominent web development agency. They are equipped to dispense sound guidance to their clients and customise solutions that meet their unique business requirements.

Expertise

Customised Solutions

A professional web development company can create customised solutions that align with your business goals and objectives. They can develop unique websites that effectively communicate your brand message and convey your products and services to potential customers.

Frequently asked questions

Everything you need to know about this blog.

AI content creation is the process of generating written, visual, or multimedia content using artificial intelligence tools such as ChatGPT, Jasper, and Google Gemini. These tools analyze large datasets, understand prompts, and create blogs, social media posts, product descriptions, emails, and images that are engaging, relevant, and optimized for digital platforms.

MORE BLOGS

HAVE PROJECT IN MIND ?
LET’S COLLABORATE.

Schedule a call

Let’s create something amazing

At Carina Softlabs Inc., we are the visionary pioneers of digital transformation, blending creativity and innovation to engineer immersive gaming experiences alongside empowering businesses with transformative solutions.